Advertising on
ad-covered automobiles is revolutionizing advertising and is as effective as
pre-established mediums such as billboards, direct mail and ad-covered buses.
Your success in obtaining one of these ad-covered vehicles
depends on more than your purchase of an Activation type.
It depends on your willingness to provide information to company
applications to your best ability, and where applicable, briefly provide an
additional summary regarding why you are an ideal candidate.
Once you are prepared to fill out the profile and apply, it will be
listed as “Application form”, “Enrollment”
or “Enrollment form”, “Registration”, “Driver Registration”, or
“Sign up”.
Fill out the form completely at the time that you are
applying. Some company
applications, however, allow you to make changes and updates at any time or at a
later date.
It is suggested that you read the contract first.
Reading the contract first helps your chances. Why?
Just as you enter a “contract” to pay for a
regular car, remember that companies sponsoring ad-covered cars or paying
you as a “paid driving
applicant” are entering you into a “contract” agreement.
Reading the “Contract”, or “Terms & Conditions”
first also allows you to become even more informed on their application process.
From that information, you can be forthcoming in a truthful and accurate
manner about information on your application.
You can also pick up on what is important and key to obtaining a vehicle
with a given company. The
application and process of selection by a given company can take from 60 to 180+
days.
For a company within an activation type that provides only
general rules of conduct, be prepared to read specific details on each program
that are outlined in a Driver Contract Agreement, Terms &
Conditions, or Contract that you will receive once you are selected
for their program. They will then
describe to you all of the legally binding terms and conditions, and if
you meet the requirements, you may undergo media training and other orientation
on the advertiser’s products or services.
How does a company select me?
After you apply, companies match the needs of their
advertisers to the areas or zip codes in which they want their ad-covered
vehicle to be driven. Let’s
say that an advertiser is trying to reach teens.
That advertiser would then search the database for teens in the zip code
they are looking to target. If an
advertiser wants their ad-covered vehicle displayed in a given area and you live
or work in that area, you might be selected.
For additional questions, we
strongly recommend that you correspond with the companies to which you are
applying, as they can more fully and quickly answer your question(s) by e-mail.
With us, if you elect to contact us, ALLOW 6-12 WEEKS FOR A REPLY IF YOU
MAIL YOUR QUESTION(S) TO:
Voiture
Car Watcher
P.O.
Box 80344
Akron,
Ohio 44308
Please note that any false statements or withholding of information are grounds for termination from ad-sponsored company agreements. Be truthful and forthcoming in terms of the information you provide – the next driver could be you!